The short answer
For furniture, expect to pay Rp 790.000–Rp 2.370.000 per image for standard still renders, Rp 2.844.000–Rp 6.320.000 for 360° views, and Rp 4.740.000–Rp 12.640.000 per product for AR/VR-ready 3D assets. Complex custom pieces or high-detail lifestyle scenes cost more. Volume orders bring the per-unit price down significantly.
What drives the cost of a render?
Three factors account for most of the price variation between studios and projects:
1. Modeling complexity
A simple rectangular side table with flat upholstery takes far less time to model than a tufted sofa with carved wooden legs and metal accents. Studios price based on how long modeling takes — so complex pieces cost more than simple ones. Most standard furniture falls in the mid range.
2. Whether a model already exists
If your product already has a 3D model (from your CAD software or a previous project), rendering cost drops sharply — sometimes by 50–70% — because the modeling work is already done. If you're starting from scratch with only photos and dimensions, modeling is the most time-intensive part of the job.
3. Scene complexity
A silo shot — product on a clean white or gradient background — is significantly cheaper than a full lifestyle scene with room architecture, props, and environmental lighting. Both have their place in a furniture catalog.
Pricing by render type
Still renders (silo)
Single product, clean background. Best for e-commerce product pages. Includes 1–4 angles depending on package.
Still renders (lifestyle)
Product in a styled room scene. Higher production value, better for hero images and brand content.
360° interactive views
Full 360° spin render set (24–36 frames). Reduces returns and increases engagement on product pages.
AR / VR assets
Optimized USDZ + GLB files for "view in your room" AR. Priced per product including optimization.
Material swaps
New colorway or fabric variant applied to an existing model. Per-variant pricing after base model is built.
Furniture drafting
Technical 2D drawings from 3D models or vice versa. Useful for manufacturing and specification sheets.
Volume pricing
Most studios — including Fenicher — offer meaningful discounts for volume orders. The economics of a 50-SKU catalog are very different from a 5-SKU job: studios can build shared assets (lighting rigs, background environments, material libraries) that reduce per-unit time.
Typical volume bands:
- 1–9 products: Standard rates
- 10–24 products: ~10–15% off
- 25–49 products: ~20–25% off
- 50+ products: ~30–35% off, sometimes more for standardized catalogs
How to get an accurate quote
The fastest way to get a quote is to send a studio:
- Product dimensions and reference photos (or existing CAD/3D files if you have them)
- The render type you need (silo, lifestyle, 360°, AR)
- The number of products and variants
- Your deadline
With this information, a reputable studio should return a fixed-price quote within a few hours. Be cautious of studios that give hourly-rate estimates — fixed prices protect you from scope creep.
Red flags when comparing quotes
- Hourly rates instead of fixed prices. Hourly billing puts all the risk on you.
- No revisions included. Any reputable studio includes at least one revision round.
- Very low prices with long timelines. Rp 316.000/render with a 6-week delivery usually means outsourced work with poor QC.
- No portfolio in your product category. Furniture rendering has specific material challenges — check that the studio has done it before.
What you should expect to spend
As a rough planning guide for DTC furniture brands:
- Small launch (10–20 SKUs, silo renders, 2 angles): Rp 15.800,500–Rp 63.200,000
- Mid-size catalog (30–50 SKUs, silo + select lifestyle): Rp 94.800,000–Rp 237.000,000
- Full DTC catalog (50–120 SKUs, multi-angle + 360°): Rp 237.000,000–Rp 711.000,000
- AR asset production (20–55 products): Rp 126.000,000–Rp 395.000,000
These ranges reflect quality studios with proper modeling and QC. Cheaper providers exist, but the output quality difference tends to be visible — and a poor render on a product page actively hurts conversion.