Studio Insights

Insights & Resources

Tips, trends, and behind-the-scenes from our 3D studio. Written for furniture brands and product designers.

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Business Feb 28, 2025 ยท 5 min
CGI vs Photography: The Real Cost Comparison (2025)

We break down the true costs โ€” setup, reshoots, revisions, and scalability โ€” to show you exactly where CGI wins and where photography still has ground.

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AR/VR Feb 14, 2025 ยท 4 min
AR Product Visualization: Why Every Furniture Brand Needs It

WebAR is no longer a gimmick โ€” it's a conversion tool. We look at the brands using it effectively and what it takes to get started for less than $200.

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Process Jan 30, 2025 ยท 6 min
10 Tips for Better 3D Render Briefs

The quality of your brief directly determines the quality of your renders. These 10 tips will help you communicate faster, reduce revisions, and get results you love sooner.

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Cloud Jan 18, 2025 ยท 3 min
Private Cloud vs Google Drive for 3D Assets: A Designer's Guide

Version control, access permissions, and file sizes matter more than most designers realize. Here's why a dedicated asset store pays for itself quickly.

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Data Jan 5, 2025 ยท 5 min
360ยฐ Views Increase Conversion by 47%: The Data Behind It

We aggregated data from 38 furniture e-commerce stores that added 360ยฐ views in 2024. The results are consistently strong โ€” here are the numbers and what drives them.

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Guide Dec 20, 2024 ยท 7 min
How to Choose a 3D Rendering Partner: 7 Questions to Ask

Not all studios are equal. From portfolio consistency to revision policies and pricing transparency, these 7 questions will help you separate the pros from the rest.

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